Harvard Business Review on Green Business Strategy (Harvard Business Review Paperback Series)

Just a decade ago, the term “green building strategy” evoked visions of fringe environmentalism and a high cost for minimal good. More recently, there’s been a large shift in perception, an awakening of social consciousness, and a realization that a strategy good for the world can also be good for your bottom line. Green Business Strategy is no longer an option; the future depends on it. This collection of HBR articles gets to the heart of why you should and must put a socially-responsible strategy at the top of your CEO’s agenda.

• ISBN13: 9781422121085
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Strategies for the Green Economy: Opportunities and Challenges in the New World of Business

Business leaders searching for a green strategy encounter few roadmaps and established rules and plenty of hidden twists and turns. Strategies for the New Green Economy describes how companies can succeed in the green marketplace, keeping pace with customer and societal demands to reduce their environmental impact.  In this book, Joel Makower provides clear guidance for this challenge. He offers insights and inspiration gleaned from his 20 years’ experience helping Fortune 500 companies and start-ups alike formulate strategies that align environmental and business goals. Providing a comprehensive and realistic look at both the opportunities and challenges, Strategies for the Green Economy systematically tackles the central issues of greening your business:What does it take to be seen as an environmental leader? What are the standards, implicit or explicit, that you must meet to be green? How do you communicate what your business is doing right–and what it’s doing wrong? How can you overcome consumer, media, and activist distrust? How can your company be heard amid the “green noise” in the marketplace? What are the new opportunities emerging for companies in the green economy?

• ISBN13: 9780071600309
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• Notes: Brand New from Publisher. No Remainder Mark.

Rating: (out of 4 reviews)

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Strategies for the Green Economy: Opportunities and Challenges in the New World of Business Reviews

Review by E. Bruce Harrison:

With more than a dozen previous books, including “The Green Consumer”, already on corporate and small-business bookshelves, Joel Makower has become a master green business analyst. This book draws on his knowledge and analytical skills, with market research assist from Cara Pike, and his talent for clear writing to provide business executives a set of insights they need in planning green strategies.

Makower came onto the scene at about the same time that business was being shocked into dealing with stratospheric ozone damage from CFC emissions, and he has come to know the movers and shakers from all the communities engaged in greening over the years. This book looks forward, to show why corporate greening will endure (even if media’s attention wanes), citing climate change as a major spur. He notes a parallel shift: the environmental movement morphing into the climate movement and business coping with carbon constraint linked to climate change.

Problems for greening companies include a lack of standards by which to judge “how good is good enough”, leaving the bar free to drift higher; an escalating investor intensity for companies to acknowledge, reduce and report on environmental risks (which I would connect with corporate governance influenced by climate change activism); and the erosion of “sustainability” as a green leadership characteristic.

As he has done in his Greenbiz.com commentaries, Makower makes business choices easy to grasp. On energy use and climate change, he makes it simple: reduce the amount of energy used, buy more renewable-source energy, and remedy climate impact of even the renewables by moves such as carbon offsets.

Business opportunity — starting with GE’s “green is green” — and communications are focused through the perspectives of context, relevance and good, plain talk. Easy to read, well organized, with nearly 40 short chapters, this is Makower’s best book yet for corporate C-suite green strategists.

Review by Jeremiah P. Donohue:

Too often, I get the feeling that authors of books like these come up with a few ideas, write them on the back of an envelope, then figure out how to stretch their “3 principles to…” or “change the world by…” concept into a 240 page book. Joel Makower’s book is the grand exception. It is brimming with substance, possibly weighing in at under 300 pages -of 100% post consumer recycled paper- merely to conserve.

I work as the sustainability coordinator for a clothing retail store (shopbop.com), and his book is fantastic. It’s taken a very long time to read, because every page seems to be followed by 5-20 minutes of pondering and scribbling ideas down.

Makower got his start in the green boom of 89-90, and much of the book references this period for perspective on where we are today, and what we can expect in the future. In a world where 18 months experience makes you a Green Jobs Veteran, Joel Makower is the old sage on the mountain top.

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75 Green Businesses You Can Start to Make Money and Make A Difference

Take the Lead in the Green Revolution With environmental concerns a top issue for consumers everywhere, the green market is the next big boom industry for entrepreneurs looking to make money-and make a difference. “Kermit is wrong! It’s easy being green…just read Croston’s book. He provides a terrific guide to an amazing array of business eco-opportunities, and tells you how to take advantage of them!”
-Ray Smilor, Executive Director, Beyster Institute at the Rady School of Management at UC San Diego, author of Daring Visionaries: How Entrepreneurs Build Companies, Inspire Allegiance, and Create Wealth “75 Green Businesses gets you quickly up to speed on the fast-paced trends propelling the green economy and shows you where to find the opportunities. If you’re considering starting your own green business, Croston’s book has practically written about half your business plan for you. A terrific resource.”
-Josh Dorfman, founder & CEO, Vivavi and author of The Lazy Environmentalist “Browsing through these pages will inspire some directly toward a new career and prompt others to invent new business models. Expect to see a dog-eared copy sitting on every shelf of the next generation of entrepreneurs.”
-Eric Corey Freed , Principal, organicARCHITECT and author ofGreen Building & Remodeling for Dummies “The biggest opportunities of the 21st century are green businesses. This wonderful book offers people who want to get involved a very comprehensive listing of those many opportunities as

• ISBN13: 9781599181806
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• Notes: Brand New from Publisher. No Remainder Mark.

Rating: (out of 16 reviews)

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75 Green Businesses You Can Start to Make Money and Make A Difference Reviews

Review by Norma Lehmeierhartie:

75 Green Businesses You Can Start to Make Money and Make a Difference, by Glenn Cruston, is a terrific guide to get you started in a green career.

The 75 businesses are divided into 11 larger segments, like “Fueling Green Energy”, “Finding Business Solutions in the Living World,” and “Green Farms.”

The reader is encouraged to view the 75 careers as a starting point, and Cruston encourages mixing and matching them and thinking creatively about more opportunities. This makes a lot of sense, as we are in the infancy of the green movement, and many other green work choices will soon develop.

For each career opportunity, Cruston provides information on what the market need is for the service/product, the mission, any special challenges, what education is required to do the job, the capital required, the timing, resources and examples of actual businesses.

Here are some examples of green businesses:

* small wind-turbine installer

* Green chief sustainability officer

* Philanthropy management

* Building green homes and businesses

* fab green prefabs

* Green building certification

* Paperless office consultant

* Sell or manufacture reusable shopping totes

* Eco-friendly and healthy fast food

* Home food safety testing kits

* Green bed & breakfast

* Green car dealership

* Gas free gardening

* Green cafes

This book is loaded with great real life examples of green businesses and includes lots of resources. As Cruston notes, these 75 job opportunities are just the beginning. A careful reading of the book can motivate and be a great starting point for a successful green entrepreneurial career.

Highly recommend.

By the author of the award winning book, Harmonious Environment: Beautify, Detoxify and Energize Your Life, Your Home and Your Planet.

Review by J. Torre:

My husband and I are more than half way through this book and we highly recommend it for anyone wanting to start a green business, work for a green business and/or invest in a green future. Each business venture is broken down with a chart to understand any start-up costs/skills involved and puts it a “reader friendly” perspective. The book is loaded with referral websites and it’s apparent the author has done his homework.

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The Truth About Green Business

Everything you need to know to green your business and grow your profit. • The truth about what climate change means for your business • The truth about running lean and green • The truth about future proofing your business   Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH   This book reveals 52 PROVEN GREEN STRATEGIES and bite-size, easy-to-use techniques that get results.    “This little book is inspiring in its range and practicality—not just for CEOs, but for every member of the enterprise…an exceptionally useful guide for ‘going green’ at any scale of enterprise.” CHIP CONLEY, CEO, Joie de Vivre Hospitality   “In a world where green business advice is rampant, this is the one resource you need: a field guide that combines insight and inspiration with a solid, actionable path forward.” JOEL MAKOWER, Executive Editor, GreenBiz.com   Introduction     ix Part I: The Truth About Green Business TRUTH 1: What is a green business?      1 TRUTH 2: Why green your business?      5 TRUTH 3: How to approach greening your business     9 TRUTH 4: Why now?      13 TRUTH 5: Climate change and your business     17 Part II: The Truth About Green Strategy TRUTH 6: Profit and purpose     23 TRUTH 7: How green is good enough?      27 TRUTH 8: Green regulations     31 Part III: The Truth About Green Operations TRUTH 9: Secrets hiding in plain sight     35 TRUTH 10: Eco-efficiency: Good for business and the environment     39 TRUTH 11: Waste? Not! Eliminating non-product      43 TRUTH 12: EcoAudits can guide your course     47 TRUTH 13: Running lean and green     53 TRUTH 14: Carbon

• ISBN13: 9780789739407
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Rating: (out of 15 reviews)

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The Truth About Green Business Reviews

Review by Grant Ricketts:

Mr. Friend provides a very compelling compendium of sustainability insights, any one of which is interesting and something to learn more about, and any sequence of which can become a blueprint for a company sustainability strategy and path to triple bottom line success. Collectively, he provides a road map that will help one begin to look at their business in new ways. He’s obviously been doing this for awhile, putting a lot of thought and experience into it. So, it’s much easier for us to get a lot of value back. Should be on the reading short list for any business manager or executive. Nicely done!

Review by Jason Mcvay:

The truth about this book is that it’s written for everyone interested in a sustainable future. What I appreciate most is that it provides me with a quick overview of so many topics. While intended as a field guide for business leaders and their employees, it should work equally well as a career and educational guide for students.

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Starting Green: An Ecopreneur’s Toolkit for Starting a Green Business from Business Plan to Profits

Build a Better Business And a Better World
Green entrepreneur and scientist Dr. Glenn Croston outlines green business essentials and helps you uncover eco-friendly opportunities, build a sustainable business plan, and gain the competitive advantage in today’s environmentally mindful market. “The world is finally waking up to the importance of green…including entrepreneurs! They understand and appreciate the importance of going green, but few have the practical roadmap to make it happen. Croston gives entrepreneurs and small businesses an incredible blueprint on how to join the green revolution, be successful, profitable, and make a difference!”
- Jim Horan, author, consultant, and speaker, president of The One Page Business Plan Company “Glenn Croston’s Starting Green is the indispensable guide for the entrepreneur of the 21st Century. Croston’s extensive research and incredible examples will illuminate the incredible opportunities within Green Business. Even as a green business owner for the past two decades, I drew countless ideas and inspiration from this book.”
-Eric Corey Freed, principal of organicARCHITECT, author of Green Building & Remodeling for Dummies “We face great challenges today in our economy and environment, but the shift toward sustainability offers even greater opportunities. Starting Green gives you the tools to join this revolution with a business of your own. The business case for sustainability is clear; what we need now is action. This book will help you pave the way forward and thrive.”
-Hunter Lovins, Co-author of Natural Capitalism, co-founder of the Rocky Mountain Institute, and president and founder of Natural Capitalism Solutions “The emerging green

• ISBN13: 9781599183558
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Rating: (out of 1 reviews)

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Starting Green: An Ecopreneur’s Toolkit for Starting a Green Business from Business Plan to Profits Reviews

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Build a Green Small Business: Profitable Ways to Become an Ecopreneur

Grow an eco-friendly business that creates limitless profit potential From organic groceries to fuel-efficient cars and toxicity-free dry cleaning, the opportunities to profit from a business that builds local communities, heals the environment, and feeds the growing green demand are almost endless. As an entrepreneur who has developed successful eco-friendly businesses, Scott Cooney gives you expert advice and guidance on starting, building, and growing a green business–and then delivers a gold mine of business ideas for every kind of product and service. Grow a Green Small Business also gives you: Green Entrepreneur Rules that will get you started on the right foot Marketing, advertising, and networking techniques that build a loyal customer base Valuable resources, including green franchises, contacts, and web links for more information Whether you’re a novice or a veteran business developer, Cooney points the way to productivity and profit strategies you can build into any small business model.

• ISBN13: 9780071602938
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• Notes: Brand New from Publisher. No Remainder Mark.

Rating: (out of 7 reviews)

List Price: $ 19.95
Price: $ 11.10

Build a Green Small Business: Profitable Ways to Become an Ecopreneur Reviews

Review by Eric J Kline:

This book gives a great deal of ideas on green businesses and how to go about starting one. It is primarily concerned with service type businesses but I think the basic thought process applies just as well to manufacturing ventures. Probably the most valuable part of the book is the chapter helping you to understand if a green business is really for you. There is also a lot of supporting material including work sheets on Scott’s website that the book couldn’t accommodate due to space restrictions.

Review by Douglas J. Freeman:

One of the challenges many budding green entrepreneurs face is figuring out what type of business to start. Scott Cooney’s book is a great resource to this audience. It’s a sort of recipe book for green business ideas. He provides clear descriptions of dozens of businesses, explains how to “green it” then covers everything from how to start to finding customers to what to charge. To add some perspective and inspiration, he includes an “Ecopreneurs in Action” snapshot of folks who have operated each type of business listed in the book. This is a very practical, down-to-Earth guide that’s easy to read and understand. One reason why this book makes good sense is that Scott speaks from experience, having started several successful green businesses. As an advocate for green and values based business, I am thrilled to see books like “Build a Green Small Business: Profitable Ways to Become an Ecopreneur” available.

–Doug Freeman, CEO-Producer, Arnold Creek Productions, Inc., the producer of the DVDs “Naturally Successful: Entrepreneurship that redefines the bottom line” and “Architecture to Zucchini: The people, companies and organizations pioneering sustainability” Here are links to these videos: Naturally Successful: Entrepreneurship that redefines the bottom line and Architecture to Zucchini: The people, companies and organizations pioneering sustainability

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Green Business: A Five-part Model for Creating an Environmentally Responsible Company

This book offers a five-part model companies can follow to “green” themselves. Moreover, it shares the success, and failures, of forerunners in this fast-growing business trend. This book details why and how businesses are becoming more environmentally firendly. It sites seventeen case studies that illustrate “green” advantages enjoyed by companies like Interface, Inc., Patagonia, IBM, Mitsubishi Corporation, and others. Winning “green” practices like the following have enahanced the performance of companies, both in employee retention, customer loyalty, and overall profits. * Patagonia encouraged employees to be active outdoor and paid them to work for non-profit organizations, and enjoyed a rise in loyalty among its staff * IBM saved .8 million dollars one year simply by encouraging employees to turn off unused lights and equipment * The implementing of greener practices is credited for a 1,100-percent increase in stock value since 1992 for Suncor Energy * By encouraging green practices and making sustainability a company-wide goal, Interface, Inc. was named one of Fortune’s “Top 100 Places to Work in the Country” * Since it started producing “greener” products, Electrolux has experienced a 3.5-percent increase in profit margins This groundbreaking book suggests that the future of green business may lie in the new field of “business ecology.” Learn what is driving this movement and what a company needs to do to improve its environmental performance. While many companies have made great strides in improving their environmental performances, there is little standardization for what is “greened.”

• ISBN13: 9780764325038
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Green IT for Sustainable Business Practice: An ISEB Foundation Guide

It is widely cited that the IT industry is responsible for the same level of carbon emissions as the aviation industry, and experts predict that these emissions will double in the next few years. There is consensus in the industry that organisations have a responsibility to cut their emissions and legislation is in place to make this mandatory. The book provides the tools to create an action list of Green IT requirements. It is primarily aimed at IT service providers but also contains advice for the general IT user.

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Green Business Practices For Dummies

Green Business Practices For Dummies provides readers with the information they need to reduce the environmental impact of the business with out reducing their bottom line. The practical and expert advice and tips presented in this title benefits business owners at all levels, from large corporations to small, family-run stores.

• ISBN13: 9780470393390
• Condition: USED – VERY GOOD
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Better Green Business: Handbook for Environmentally Responsible and Profitable Business Practices

Better Green Business brings together practical insights and start-to-finish strategies for moving any enterprise to a higher level of environmental stewardship. Drawing on his extensive experience from working across industries and functional boundaries, Dr. Eric G. Olson shows how to systematically drive “win-win-win” gains: growing top-line revenue, helping customers increase efficiency, and improving the environment at the same time.   Olson introduces powerful business process transformation methodologies and technologies for increasing operational efficiency and reducing waste, including IBM’s impactful Green Sigma approach. He also identifies new opportunities to drive value by “instrumenting the planet” and introduces the technologies that make this possible. Finally, he assesses long-term trends that will make “green business” increasingly crucial in the coming years.   Defining “green strategy” and crafting transformation plans that work
Complementing traditional strategy, improving operations, and making green strategy actionable Using Green Sigma to reduce environmental impact and drive business value
Includes a detailed case study on reducing enterprise carbon emissions and costs  Instrumenting the planet for a more intelligent, sustainable world
New technology innovations and solutions for environmental stewardship  Anticipating the future of green business–and all business
Critical resource and environmental trends that will reshape business management  

• ISBN13: 9780137010172
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